Social Media Tools between Rockwell Automation and Johnson Controls

Social Media Tools between Rockwell Automation and Johnson Controls

Social Media has become a huge phenomena and it has been a part of our daily lives. Social Media let us share ideas, exchange information and even interact with other people that around us. Social Media applications like Facebook, Twitter, LinkedIn, Google+, YouTube, etc. really set the bar for social media consumption. To make it more exciting Social Media can be accessed almost everywhere and anytime, all you need is just a portable electronic device that can connect to the Internet. Every people has their own choice how to use Social Media, it can be personal, business or even for pleasure.

For this blog, I will be talking about Social Media Tools comparison between Rockwell Automation vs. Johnson Controls. Both companies are top tier companies in the state of Wisconsin. Rockwell Automation specializes on industrial automation, manufacturing, etc. One of the largest industrial manufacturing company in the world. As for Johnson Controls, they are diversified leaders in technology and industrial industry. I have to say both companies has been on top of their league in terms of business and service. Both utilized Social Media tools like Facebook, Twitter, LinkedIn and Google+ which I will be reporting below.

Rockwell Automation

Facebook About Information 

The first thing that brought to my attention about the Facebook account of Rockwell is the basic information they have available for their audience. A very good general synopsis of the company can really tell them apart from other companies. 

I have to say their target audience is mainly from the industrial and automation sector. I keep hearing the word 'sustainability' and 'productivity' on their slogan so in order for them to further advertise their services a very good detailed social media portfolio is a must.

Rockwell Automation Introduction video

They have incorporate a very detailed and brief introduction video about the company. This really signifies what the company can offer. Posting videos on YouTube is really a good strategy to advertise the company.

Rockwell Automation Google+ account advertising events, fair, etc.

Rockwell also is also heavy posting out their own events, fair, etc. Google+ is one of social media trend that people used on a daily basis. Not only you can post your announcements on G+ but you can do collaboration and interact with other Google users.

 Johnson Controls 

Johnson Controls Facebook Timeline

Johnson Controls Facebook timeline is very organize and up to date. A well-detailed timeline can really give the user such a pleasing experience on how the company started. Also on their FB account listed out are the applications the company uses like Twitter, Videos, etc. It is like all-in-one media tool stop shop. 

Johnson Controls Twitter Account (+Johnson Controls)

This is the Johnson Controls Twitter account. Just by looking by it, they immensely show diversity among their employees. They have a very good and easy to understand business company handle. 

Johnson Controls YouTube Homepage

Just like Rockwell Automation, Johnson Controls has a very good list of videos on their YouTube homepage. Telling about what kind of services they can offer to people. 

To sum everything up both companies have their own strategy building up their social media platform but I have to say they are both effective, detailed and very easy to navigating. Simplicity is also important if you want users to have a good look and feel of your company.

References:

http://www.inc.com/jeff-haden/8-powerful-social-media-marketing-tools-for-savvy-businesses-mon.html
http://www.entrepreneur.com/socialmedia/index.html